Elon Musk's most recent endorsement of a far-right conspiracy theory may have Italycaused the biggest blow to the social media company yet.
Apple announced on Friday that it is suspending ads on X, the platform formerly known as Twitter, according to a new report from Axios.
This is a big deal and a bad sign for X. Apple had passedon other boycotts or joining with other advertisers in pausing ad campaigns throughout Musk's first year running X. Apple spent approximately $100 million in advertising on the platform last year, according to a Bloombergreport from last November.
Apple's decision to pause ads on the platform comes just days after Musk endorsedan antisemitic conspiracy theory on X, which claims that Jewish groups are trying to replace white people with minority immigrant populations.
Musk's postsbacking these bigoted claims also coincided with a new Media Matters for America report that found ads from multiple big corporations running alongside pro-Hitler and pro-Nazi content. Ads from tech companies like Apple and IBM were among the brands appearing on these posts.
This Tweet is currently unavailable. It might be loading or has been removed.
On Thursday, IBM became the first of this group of advertisers to announceits suspension of ads on X. Apple, as well as Lionsgate, followed suit on Friday. It remains to be seen if other X advertisers will follow these tech companies' footsteps.
The EU also said it was pulling adson Friday, although its reasoning was based on Israel-Hamas disinformationthat's been running rampant on the platform.
X has struggledwith ad sales since Musk's takeover. Half of the platform's largest advertisers paused ad campaigns shortly after Musk's acquisition last year. A reportfrom June found that X's ad sales were down 60 percent compared to the previous year.
Topics Apple Social Media X/Twitter Elon Musk
Best vacuum mop combo deal: Save $140 on the Tineco Floor One S5
TikTok's Holocaust trend has been called out by the Auschwitz Memorial
Introducing Our Summer Issue! by The Paris Review
Wordle today: Here's the answer and hints for May 22
Outdoor speaker deal: Save $20 on the Soundcore Boom 2
Reading Dogs, Biblical Judges, Myers
A League of Their Own by Margaret Eby
Saving St. Mark's by Lorin Stein
Astronomers saw one galaxy impale another. The damage was an eye
'Succession' star James Cromwell tweeted something important about Logan's eulogy
Whale Vomit Episode 5: Startup Monarchy
OpenAI says AI should be regulated like nukes. Really?
These wildlife photography finalists will take your breath away
Peel Sessions by Jonathan Gharraie
Bargaining For the Common Good
The algorithms defining sexuality suck. Here's how to make them better.
Return Engagement: An Interview with Rebecca Gates by Peter Terzian
'Quordle' today: See each 'Quordle' answer and hints for May 23
Sony launches new flagship XM6 headphones: Order them now
'Succession' star James Cromwell tweeted something important about Logan's eulogy
Cats cosily tucked into bed is the viral trend we need todayCool kid pranks store by putting his face on every deviceNetwork pulls Joseph Fiennes' Michael Jackson portrayalPerfect response to anyone who thinks childcare work is just 'wiping noses' goes viralWhy Nintendo Switch games come on tiny little cardsKim Kardashian shared beauty tips in her first post'Fargo' returns in April with iPhones and Ewan McGregorNew species of gibbon named after Star Wars character, and Twitter can't copeNetwork pulls Joseph Fiennes' Michael Jackson portrayalFor the love of charity, look at these dog belliesTrump's inaugural crowd expected to be half of Obama's 2009 gatheringThe most devoted fitness fanatics can now squeeze in a workout before their flightSecurity experts mock website of Trump's cyber czarBush sisters' heartfelt letter to the Obama girls will make your dayTrump inauguration acts announced, because, well, somebody had to do itMadonna tweets her support for the Women's March in the most Madonna way possibleWatch this stirring proMadonna tweets her support for the Women's March in the most Madonna way possibleThis city is fighting sexual harassment on the subway with a 24/7 hotlineThe Killers are no longer feuding with Panda Express on Twitter The prime minister's 'British dream' got savaged on Twitter and it's genius 21 Halloween group costumes ideas to achieve your ultimate squad goals How to use your iPhone keyboard as a trackpad Serena Williams' one 'WandaVision' cracked the MCU open with a $71.3 billion cameo 9 scary revelations from 40 years of facial recognition research Dangerous fall activity: Catching apples in your mouth Where to stream the 2021 Golden Globes Best Picture nominees Congresswoman Marjorie Taylor Greene blames Facebook for her QAnon beliefs In Australia, its most recent national firearms amnesty saw 50,000 guns removed Reddit swoops in to resolve WallStreetBets moderator drama How to host a safe and socially distant Super Bowl LV party Facebook says it'll ban anti Lyft driver who took concert Everything we hope to learn from 3 historic missions to Mars A modern art playground for adults has taken over the Tate Modern Parler offered Trump an ownership stake to post there, report claims Facebook COO Sheryl Sandberg creates scholarship to honor late husband Of course there's a Trump tweet for the 'moron' fiasco Taylor Swift's lyrics are being cleverly used to deter drivers from texting and driving