Three of the biggest YouTubers in the world have Covet: Island of Desireteamed up to launch a rival to Lunchables.
MrBeast, Logan Paul, and KSI announced on Monday that they're launching Lunchly, a pre-packed school lunch for kids that brings together two of their existing products.
SEE ALSO: Wonka bars and ghost kitchens: How food became the next frontier for YouTubersMrBeast, whose real name is Jimmy Donaldson, already has chocolate brand Feastables, while Logan Paul and KSI have energy drink Prime. Lunchly boxes will contain a bottle of Prime and a bar of Feastables chocolate, along with either "Fiesta Nachos", "The Pizza", or "Turkey Stack 'Ems".
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The trio are going after Lunchables — which offers similar products — very directly, showing a comparison to Lunchables products on Lunchly's website in terms of calories and protein provided.
During a live stream the trio confirmed that Lunchly would be arriving in stores in the US "later this week" (a store locator is available on the Lunchly site). It's not currently available in the UK, but KSI said he was hoping it would be in "the next few months".
Donaldson will likely be hoping that this new product takes some of the attention away from recent allegations made by participants in his upcoming Prime Video show, Beast Games, who accused the YouTuber of filming in unsafe conditions.
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