【Sex in the Game (2017)】

A new ride-sharing app is Sex in the Game (2017)ready to give Uber a headache, at least in London.

SEE ALSO: Team of rivals: The startups Uber competes against around the world

Estonian company Taxify, backed by China's Didi Chuxing, is launching in the UK capital with the outright aim of snatching thousands of drivers and passengers away from Uber.

Operating in 19 countries across Europe, Central America, and Africa, Taxify has 3,000 potential UK drivers who have signed up ahead of Tuesday, Sept. 5, when it will start its service.

In order to encourage Londoners to download and use the app, Taxify is offering a 50% discount to riders during September.

Founded four years ago by 23-year-old university dropout Markus Villig, Taxify has 2.5 million customers and has raised a modest 2 million euros ($2.38 million) so far, while Uber has raised more than $15 billion.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Didi, who is leading the international fight against Uber, partnered with Taxifylast month to invest and grow its presence across Europe, Africa, and Asia. 

Original image has been replaced. Credit: Mashable

The company says it takes only 15% commission from its drivers, which is relatively low compared to 20-25% taken by Uber on fares.

"The lower commission allows Taxify to offer lower prices for riders and more take-home pay for drivers," Taxify says in a statement. "The service also allows drivers to create a defined radius for pick ups, meaning they don’t need to stray too far from home."

The app, which is available now on iOSand Android, is similar to Uber as passengers are able to order a cab to their location. But unlike Uber, passengers can also pay by cash.

Original image has been replaced. Credit: Mashable

“We have based our business around a sense of fairness and transparency and it is testament to our business model that we have had thousands of London drivers sign up to Taxify in such a short space of time," Villig said. "We are enormously proud to be offering more choice and improved quality of service to riders.”

Uber has been facing crisis after crisis at home and was forced to cede its efforts and bow to Didi in China after a long battle that cost the company millions and millions of dollars.

Since then, Didi has continued to dominate ride-hailing in China. The app raised $5.5 billion in April and was valued at $50 billion—compared to Uber's $70 billion.

---

Featured Video For You

---

Tesla's first sleek Model 3s are on the road

---

Topics Uber

• Social Good
• Life
• Games
• Shopping
• Digital Culture
• Deals
• Tech
• Entertainment

• Best monitor deal: Get $350 off the Samsung Odyssey OLED G6 gaming monitor at B&H Photo
• Going Ergonomic: How to Make Your Computing Life Better
• GPU Pricing Update, July 2023: Flash Sales FTW!
• GPU Pricing Update, March 2023: Back to MSRP
• We Test a $1,000 CPU From 2010 vs. Ryzen 3
• Best smart scale deal: Get 26% off the Renpho smart scale at Amazon ahead of Prime Day
• Explainer: What is SSD Trimming?
• GPU Pricing Update: Hardware Still Overpriced?
• How to Secure Your Android Phone and Get the Most Out of Smart Lock
• Best Amazon Prime deal: Try Prime for Young Adults for $0 for 6 months

• After Hurricane Irma, U.S. Virgin Islands residents feel forgotten
• George Clooney drags Steve Bannon hard over the former Trump aide’s rap musical
• Miss Texas gives a far better answer on Charlottesville than Trump
• Florida skies fill with planes trying to leave before Hurricane Irma hits
• Mattel introduces new colorblind accessible version of 'Uno'
• Fully modular desk is every computer geek's dream come true
• Facial recognition could soon be used to identify masked protesters
• Scandal prompts FTC to crack down on social media influencers
• 'Counter
• Pennywise from 'IT' is the internet's new crush and it's sort of weird

• Barcelona Open 2025 livestream: Watch live tennis for free
• Best Beats deal: Save over $50 on Beats Powerbeats Pro 2
• Most Anticipated PC Games of 2023
• 5 Adobe PDF Reader Alternatives That Do More for Free
• What's new to streaming this week? (March 7, 2025)
• Sound Cards: Worth Buying or Just a Niche Product?
• How to unblock YouPorn for free in Florida
• The GPU Market Finally Gives In, Nvidia Prices Drop
• Then and Now: Almost 10 Years of Intel CPUs Compared
• Aiming for Atoms: The Art of Making Chips Smaller

• Here are the glorious proposed logos for Donald Trump's Space Force
• The Evolution of Ransomware
• Best smart tracker deal: Get a a Samsung Galaxy SmartTag2 for 48% off at Amazon
• Enhance and Upscale: FSR 2.2 vs DLSS 2.4 Analysis
• A worthless juicer and a Gipper-branded server
• How USB Works: From 'Plug and Pray' to Being Everywhere
• TikTok trend features women protecting soft
• What is 'Grow a Garden?' The Roblox farming simulator exploding in popularity
• Best Kindle Unlimited deal: Get 3 months of Kindle Unlimited for 99 cents
• GPU Prices Drop Even Further, Sort Of