Apple's latest commercial is Just a Strangeradvertising the Earth.
In a rare topical turn for the company, the ad makes a lofty appeal for environmentalism at a moment when such efforts face historic threats from Donald Trump's administration.
SEE ALSO: Apple will soon block autoplay videos and data tracking in Safari"Like it or not, for the moment, the Earth is where we make our stand," the late astronomer Carl Sagan says in the ad's voiceover. "It underscores the responsibility to deal more cleanly with one another and to preserve and cherish the only home we've ever known."
Climate change is never explicitly mentioned. Nor are any of the many other problems the planet's facing. But the gist is clear, and the broad language actually packs a bigger punch.
The ad debuted during Game 3 of the NBA Finals on Wednesday night.
Apple is not exactly the most modest company, and it has a long tradition of grandiose commercials with an air of self-importance that borders on self-parody.
That tone works much better when applied to climate change's colossal existential threat to life on Earth than, say, the Apple Pencil.
Apple can also put its money where its mouth is. It's positioned acting on climate change as a core value of the company. It already powers nearly all its data centers, offices and retail stores worldwide with renewable energy sources, and is working to clean up its vast supply chain in developing nations such as China. Cook personally called President Donald Trump to try to persuade him to remain in the Paris Agreement on Climate Change, an entreaty which did not succeed.
The timely cause is a departure from Apple's usual apolitical marketing. While CEO Tim Cook often comments on the topics of the day, Apple mostly sat out the growing trend towards social commentary in advertising until now.
This Tweet is currently unavailable. It might be loading or has been removed.
The ad isn't pure altruism, of course; it's also a continuation of Apple's "Shot on iPhone" campaign that pulls from user footage to show off the device's camera.
GPU Pricing Update, Year in Review: Price Trends Charted
Noted dad joke enthusiast Barack Obama poses with a 'lame duck'
Vice's Broadly creates a free, gender
Everything to remember from 'Game of Thrones' Season 5
How to survive Valentine's Day when you're heartbroken
Microsoft distances itself from problematic 'Minecraft' creator Notch
McDonald's wants to use machine learning to serve fast food
Noted dad joke enthusiast Barack Obama poses with a 'lame duck'
Best Amazon deal: Save 20% on floral and botanical Lego sets
The 'Godfathers of AI' win Turing Award
Trump's foreign aid freeze halts funding for digital diplomacy bureau
Huawei P30 Pro hands
Amazon's biggest rival just recruited Kobe Bryant to help get your holiday shopping
Why Apple should allow its new services on Android and Windows
Dallas Mavericks vs. Boston Celtics 2025 livestream: Watch NBA online
Dude enters panda exhibit to impress women and gets beat up by a panda
Video streaming subscribers now outnumber cable customers: report
Steve Carell, Jennifer Aniston share details about new show for Apple
Sri Lanka vs. Australia 2025 livestream: Watch 1st ODI for free
Kevin Smith responds to Stan Lee's 'Captain Marvel' cameo with sweet tribute
How 'murder hornets' came to the U.S.OpenAI chief scientist Ilya Sutskever is leaving. But what did he see?Buy a Google Pixel 8a, get a $100 Amazon gift cardBaidu terminates $3.6 billion deal to acquire YY Live · TechNodeGoogle announces handsExtreme locust plagues shown swarming Kenya in new videoKing Charles portrait has the internet aghast: See the reactionsWhat scientists thought was the tiniest dinosaur ever may actually have been a lizardPhotos show an empty California on 'stay at home' coronavirus orderBeijing demos public AI platform as demand mounts for computing power · TechNodeSpaceX stops all employees from using ZoomMeet two adorable baby penguins in this aquarium livestreamGmail gets big Gemini update: 3 new AI features, including 'CliffsNotes' for your inboxChina implements realGoogle I/O: Project Astra can tell where you live just by looking out the windowChina implements realOpenAI chief scientist Ilya Sutskever is leaving. But what did he see?Google demos out AI video generator Veo with the help of Donald GloverThe 21 best science podcasts if you're keen to learn how things workAlipay gets approval for operating without controller · TechNode This Week on The Paris Review Daily Staff Picks: Megg, Mogg, Maxim Maksimich by The Paris Review Best pet deals: Wild One dog harnesses, leashes, collars, carriers, and more for up to 35% off Cover Model Microsoft is finally killing off WordPad after nearly 30 years Why I Loved Wayne Newton’s “The Entertainer” Addison Rae tweeted that she was banned from TikTok. But she's back, so that was...weird. A Conversation About “Our Secret Life in the Movies” TikTok's most influential creators now feature on one big influential list Emma, Cover to Cover by Dan Piepenbring 'Only Murders in the Building' Season 3: Episode 6 ignored its biggest clue Walt Whitman, “Election Day, November, 1884” Shelby Foote on the Tools of the Trade Gertie Turns One Hundred A Fake Oral History of Allen Tate 'The Caine Mutiny Court How to charge your Fitbit Apple might launch an 'iPhone Ultra' that plays nice with Vision Pro Elon Musk blames the ADL for X's problems, floats lawsuit Gallup/Knight poll: Americans agree on pros and cons of social media — except for one crucial issue
2.8356s , 8205.390625 kb
Copyright © 2025 Powered by 【Just a Stranger】,Openness Information Network