Jimmy Kimmel's Halloween challenge has spooked kids for a sixth year in a row.
Called "Hey Jimmy Kimmel,diaper sex videos I Ate All My Kid's Halloween Candy," the annual segment has become a staple for the late night show, with thousands of parents submitting YouTube videos of themselves, telling their kids they ate their treats.
The show's challenges on YouTube first kicked off in 2009. Since then, Jimmy Kimmel Live's YouTube channel has built a huge audience on the platform. It has surpassed 5 billion views with the help of over 8 million channel subscribers.
To date, the show has done six Halloween challenges, which have generated 215 million views and 10 million watch hours on YouTube, according to data provided to Mashable by YouTube.
In addition to Halloween content, the show's done YouTube Challenges for events like Father's Day earlier this year and April Fool's Day last year.
"The magic of YouTube comes to life when creators make their viewers feel like part of a community," John Langan, Entertainment Partnerships at YouTube, said in a statement to Mashable.
"Through his YouTube challenges, Jimmy Kimmel has mastered the ability to turn his audience into an amazing and hilarious part of his show."
According to a recent study from analytics company Jumpshot, dedicated YouTube channels for late-night shows are crucial to online viewership.
"Without your own channel, you’re not going to get as much visibility as you want," Jumpshot's vice president of marketing Randy Antin told Mashable. "YouTube is where the audience is."
Unsurprisingly, Jumpshot's data found that most millennials actually prefer watching late-night clips on YouTube than on network channels.
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