【2017 Archives】

Next time you017 Archivessomething loud to say about gender equality, use the right font.

Championing feminism and equal rights, fonts have been emblazoned across Women's March and #MeToo protest signs, in capital letters in impassioned #TimesUp tweets, and on "The Future Is Female" T-shirts, championing loud and proud statements. Now, there's a new typeface specifically designed to this amplify these voices.

SEE ALSO: Facebook just made it easier for female entrepreneurs to connect

The Feminist Letters were created by New York-based ad agency Y&R in collaboration with Women of Sex Tech, another New York-based group of entrepreneurs dedicated to increasing the diversity of sex tech.

Each letter has been designed to call attention to things that either are uniquely experienced by or associated with women, and serious issues facing many women today, whether it be equal pay, reproductive rights or protection against sexual harassment.

A is for "ass kicking career women," B is for "birth," C is for "campus assault and safety laws," and so on all the way through R for "religious freedom," to X is for, of course, "X chromosomes."

Original image has been replaced. Credit: Mashable

U.S. feminists, got something seriously loud and proud to tweet at your local representative? Click on one of the letters that speaks to something you're passionate about, and you can send a note right from the website. Outside the U.S.? Download the font and craft an image to go with your next social post.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

For example, you could (and should) write, "Speak up for women."

Original image has been replaced. Credit: Mashable

Or campaign for equal pay.

Original image has been replaced. Credit: Mashable

Or throw out a big reminder for reproductive rights.

Original image has been replaced. Credit: Mashable

The font first debuted at the Women’s March in January 2017, where the letters were used on signs in NYC, LA, Philadelphia and other U.S. cities, as up to 5 million women worldwide marched for equality (and notably, in many rallies, against the election of President Donald "Grab 'Em By the Pussy" Trump).

Along with Y&R and Women of Sex Tech, the font is being launched with support from a handful of powerful female-led business: New York-based women's publisher Bustle, Brooklyn customised clothing startup Bow & Drape, women-led mezcal company Yola Mezcal and the 3% Conference, which champions creative female talent and leadership through its events and online community.

“We’re in a critical moment for women’s rights, with movements like #TimesUp and #MeToo inspiring women everywhere to take action," said Chief Creative Officer for Y&R North America, Leslie Sims, in a press statement.

"The Feminist Letters gives activists a way to send a message in a font that really sends a message. There are so many organizations advocating for gender equality, and The Feminist Letters offers a shared language that encompasses all of these issues."

Give 'em a whirl.

---

Featured Video For You

---

---

• Tech
• Digital Culture
• Life
• Deals
• Entertainment
• Games
• Shopping
• Social Good

• Character AI reveals AvatarFX, a new AI video generator
• 10 of the most anticipated TV shows to watch in 2021
• Unseen 'The Office' clip shows Dwight enter 'The Matrix' in finale prank
• 15 movies we can't wait to see in 2021
• The strangeness of Japan's decision to start openly hunting whales
• The biggest and best onscreen crushes of 2020
• Meghan and Harry's first podcast invites special guests to reflect on a hectic 2020
• When a terrified biker crosses paths with an unexpected bear no one wins
• Google Pixel Buds Pro 2: $40 off at Amazon
• Tony Hawk's COVID test turned into a perfect 'Are you Tony Hawk?' moment

• What it's like to show a sex toy at CES
• FaceApp's aging filter has people comparing their selfies to pictures of their parents
• New guidelines aim to stop kids' peanut allergies before they start
• The Obamas donated their swing set because the Trumps didn't want it
• Features Apple should consider for future iPhones, MacBooks, and iMacs
• 'Queer Eye' Season 4 became self
• The Marvel Phase 4 thirst is already super powerful
• 'Years and Years' is the new show all 'Black Mirror' fans need to watch
• NASA's Orion capsule for the next moon landing is ready to rock
• A blind man attached a GoPro to his guide dog

• SpaceX's Starlink satellite launch in pictures
• 15 movies we can't wait to see in 2021
• How to use Netflix's New Year's Day recommendations hotline
• Cheeky flip flops mock Donald Trump's very public contradictions
• Today's Hurdle hints and answers for April 17, 2025
• An elderly man's words about his late wife reduced a shop full of people to tears
• An elderly man's words about his late wife reduced a shop full of people to tears
• Activists hang 'Racism is as American as baseball' banner at Red Sox game
• Trump's new tariff plan spares some smartphones, laptops
• This Forever 21 shirt looks just like another shirt designed to benefit Planned Parenthood

• Today's Hurdle hints and answers for May 5, 2025
• Romantic, practical, or creepy: Should you share your location with your partner?
• The Twitter fancams that got us through 2020
• How to set up PS5
• 'The Last of Us' Season 2, episode 5: The spores are here!
• Reverse cat eyeliner is the weird makeup trend du jour. Make it stop.
• Phish challenges fans to an online chess game on New Year's Eve 2020
• Mira Nair's 'A Suitable Boy' is a visual feast set in post
• Waitin’ on the Student Debt Jubilee
• 2020 was the year activists mastered hashtag flooding