On Tuesday Lego announced that it plans to lay off 1,Watch Russian Mom (2016) Korean movie400 people — about 8 percent of its workforce — as it does that thing all companies are trying to do: Pivot to digital.
Yes, even a highly successful maker of children's modular toys cannot resist the digital world.
SEE ALSO: New record-breaking LEGO Millennium Falcon has got it where it countsThe news comes as Lego reported its first fall in sales in more than a decade. The company also admitted it's not too optimistic about the next couple years, setting expectations low for a return to sales growth in the immediate future.
"We have now pressed the rest-button for the entire group," said Jorgen Vig Knudstorp, chairman on Lego, to Reuters.
Until recently, Lego had been thriving. The company built an impressive array of partnerships with brands including Star Wars, Harry Potter, and Minecraft.
Lego has also been moving beyond its physical bricks with products that either incorporate digital experiences or rely on digital products entirely. Lego Boost incorporates coding into physical products. Lego Dimensions has moved the company into gaming. And there are the Lego movies and other Lego-themed video games as well.
But it's not enough.
"We will find more opportunities to engage with kids and parents, including innovative ways to blend physical building and digital experiences, such as our successful Lego Life social platform and Lego Boost building and coding set,” Knudstorp said in a statement.
The reality for Lego is similar for many other companies, whether they be in children's toys or media or manufacturing. The future is digital, and many organizations just aren't currently structured in a way that makes sense for that.
It's a future where children are spending more time on computers, including for recreation, particularly on smartphones. Games like Minecraft (which has clear similarities with Lego) have shown how experiences with real-world inspiration can engage kids digitally and offer much more.
For now, the job cuts will trim Lego's operating costs, improving the company's balance sheet to help offset its sales decline. The move could also mean hiring for more digital-focused positions that will help Lego develop new offerings.
Don't worry: Lego isn't going to stop making its iconic bricks anytime soon. Physical products remain the company's core business.
It can't, however, just be about the bricks. Even Lego has to get more digital.
Norrie vs. Diallo 2025 livestream: Watch Madrid Open for free
Notes from the Bathysphere by Brad Fox
Staff Picks: Mingus, Monologues, and Memes by The Paris Review
Redux: Her Ticking Wrist by The Paris Review
Productivity Boost: Enable 'Night Mode' on All Your Devices
Beatlemania in Yugoslavia by Slavenka Drakulić
No Walk Is Ever Wasted by Matthew Beaumont
We Tell Ourselves Stories in Order to Die by Jessi Jezewska Stevens
Patched Laptops: Testing Meltdown & Spectre Patches on Ultraportable
Ladies of the Good Dead by Aisha Sabatini Sloan
New Zealand will ban plastic bags for good
A Brief History of Word Games by Adrienne Raphel
Everybody’s Breaking Somebody’s Heart by Drew Bratcher
The Secret of the Unicorn Tapestries by Danielle Oteri
Exceptionally rare radio sources detected in the distant universe
Charm and How to Come By It by Dubravka Ugresic
The Feminine Pillar of Male Chauvinism by Lucy Scholes
The Reality of Color by The Paris Review
The Amazon Book Sale is coming April 23 through 28
(Dead) Birds of America by The Paris Review
Mourning Lincoln, and Other NewsNow Online: Our Interviews with Eileen Myles and Jane SmileyWrit in Water: The Enduring Mystery of Keats’s Last WordsThe Sound Effects of the Eighteenth Century, Back in ActionPoem: “After the Loss of a Limb,” Elena Wilkinson, 1974An Interview with Jonathan LeeDid William Blake's ‘Songs of Innocence’ Inspire Radoihead?Surrounded by Books and Unable to Find Anything to Read“The Solution,” a Poem by Sharon Olds (1985)Professor Bhaer in Film: Watching “Little Women”Bookstores Are Great—They’re Also Filled with Lurking CreepsIn France, Rereading Old DiariesStolen Glasses: A Graphic EssayThe Night Men with Their Rude Carts, and Other News by Dan PiepenbringWho Is Professor Bhaer, Really? Part 4 of 5Need a Valentine’s Day Movie? Try “I Know Where I’m Going!”When I Auditioned for George Martin: An AppreciationWho Is Professor Bhaer, Really? Part 4 of 5Who Is Professor Bhaer, Really? Part 4 of 5The Sound Effects of the Eighteenth Century, Back in Action Google got duped by a fake ad blocker, and 37,000 people accidentally downloaded adware Valve is producing new lenses to improve existing VR headsets Facebook announces $199 Oculus Go standalone VR headset The FAA still hasn't refunded by $5 drone registration fee Majority of Americans own at least one Apple product, claims study Bill Gates tackles his next big problem: college dropouts Before and after: Women finally get their due in STEM stock photos Mark Zuckerberg apologizes for that awkward VR tour of Puerto Rico Street artist turns 'Rick and Morty' into commentary on the Isreali Facebook's targeted ads on Google want to talk about Russia's targeted ads on Facebook Infamously toxic gamer gets a second chance after controversy Snapchat Stories gets restaurant booking, reviews, and ride Matt Damon on helping Harvey Weinstein squash allegations: 'I just wouldn’t do that' Our top 5 'Last Jedi' burning questions are all about Rey In a new Intel ad, LeBron James promotes safety of self Equifax hackers got 10 million driver's licenses 7 tips to bounce back from a bad performance review Starbucks launches new season of short films about ordinary Americans doing extraordinary things How to end that never Uber is under fire in *five* criminal investigations
2.3969s , 8201.9453125 kb
Copyright © 2025 Powered by 【Watch Russian Mom (2016) Korean movie】,Openness Information Network