Negotiations between Merlin and TikTok have reportedly soured,Adultery Alumni Association (2018) and Merlin is threatening to remove a large portion of indie music from the platform.
SEE ALSO: TikTok Music is finally shutting downMerlin represents over 30,000 independent record labels, and their previous agreement with TikTok expires on Oct. 31. According to Billboard, TikTok "walked away" from "negotiations before they even began." In a letter published by Billboard, Merlin explained to its members that the social media company does not want to renew its deal; it intends to license Merlin members directly, minimizing the group's collective power.
"Their approach [to pursue direct deals with Merlin members] suggests that [TikTok] believe[s] their objectives can be better served by fragmenting the Merlin membership, in order, we believe, to minimize their payout," reads the letter."As you know, Merlin was founded to stand up for and champion its members. We will not support an approach that devalues our community."
A TikTok spokesperson told Billboard, "TikTok would like to offer all of the world’s music to our users. We are committed to working with the independent sector as well as the major labels and publishers. We know that our community of over a billion music fans value the diversity and richness that independent music brings to our platform. We are committed to entering into direct deals with Merlin members in order to keep their music on TikTok."
Without the collective bargaining power under Merlin, each record label would have to negotiate a new licensing deal by the end of October. This is similar to when TikTok's licensing deal with the National Music Publishers Association expired earlier this year; TikTok negotiated direct deals with NMPA members. If a deal isn't reached between Merlin and TikTok, artists' catalogs under its labels will be removed from the app. Artists currently under Merlin include Phoebe Bridgers, Mitski, Mac Demarco, Nirvana, and Thundercat.
Merlin's letter to artists also explained that TikTok claims it won't negotiate with the music company due to alleged fraud committed by Merlin members. According to TikTok, some members have posted songs or remixes that aren't owned by the label. Since the issue is only with some members it seeks to negotiate with individual labels. However, Merlin contends that the real reason behind the move is to secure cheaper deals than Merlin would allow for.
This comes after Universal Music Group (UMG) struggled to reach a licensing agreement with TikTok in January. In UMG's case, it pulled its catalog for nearly four months over disputes with the social media company over protecting artists from the threat of AI, ensuring online safety, and delivering appropriate compensation for artists and songwriters. Its music returned to the platform in May.
Topics Music TikTok
Best Amazon Fire TV Cube deal: Save $30 at Amazon
New magazine turns the 'best of the Internet' into print
The Weeknd, Belly pull out of Kimmel performance over Trump
Hannah Gadsby's 'Nanette' tackles the politics of self
The cicadas aren't invading the U.S.
Seth Rogen calls out Twitter CEO for verifying white supremacists
Fifth Harmony is giving fans the gift of emoji with their new album
Who the hell does this Jeopardy champion think he is?
Amazon Pet Day: All the best deals
Synthesizer company says Trump's China tariffs will
Apple is reportedly still working on smart glasses of some kind
The best political jokes of 2018 (so far)
Snapchat lens lets you play tennis against Serena Williams
Japan's World Cup team honors its all
NYT Connections hints and answers for May 10: Tips to solve 'Connections' #699.
Congratulations to this duck that graduated from elementary school
Lyft acquires Motivate, a bike
New iPhone leak claims USB
Amazon Book Sale: Shop early deals now
'Satoshi Nakamoto' says he's writing a book, but is it really him?
The Morning Roundup for January 15, 2014Martin Amis Owes Everything to His “Wicked Stepmother,” and Other News by Dan PiepenbringOur New Year’s Resolution: Travel More by Dan PiepenbringWhat We’re Loving: Mouly, Minneapolis, Marié by The Paris ReviewJane Austen Sells, and Other News by Sadie SteinBed bug outbreaks are real. Here's what experts want you to know.The Morning Roundup for January 16, 2014Start 2014 with a Dual Subscription to McSweeney’s and The Paris ReviewThe Carolers by Titi NguyenAnimating the Diary, and Other News by Sadie SteinHell on Wheels by James HughesJane Austen Sells, and Other News by Sadie SteinFranzen on Kraus: Footnote 48 by Jonathan FranzenWhat We’re Loving: Twain, Gilbert, Visconti by The Paris ReviewNew Year’s with Burroughs, Surprisingly Tame by Sadie SteinA Look at Vintage Ladybird BooksFirst Position by Yona Zeldis McDonoughThoreau and the iPad by Dannie ZarateUpdike on Free Parking by Sadie SteinThis Library's Sign Admits What Book Lovers Seldom Do Facebook is adding a new app, all about video creators Smashburger adds Apple Pay payments and loyalty program TFW when you’re bored on the train and forgot your phone Russia tried to hack election systems in nearly half the U.S. 'Wonder Woman' just keeps smashing all kinds of records Remember George Clooney's tequila company? He just sold it for $1 billion Virgin Mobile becomes the first iPhone Can we trust the 'Game of Thrones' trailers? Season 7 may surprise us. What's coming to Hulu in July 2017 Talking to your car is better than ever, thanks to Nuance's voice assistant Chicago's new Apple store has a MacBook Air for a roof Blink and you'll miss these sumo robots fighting Ron Howard will finish directing Han Solo movie 'MST3K' is getting a Twitch marathon, so you won't see daylight for a week 'Sea of Thieves' was one of the funniest games at E3 2017 'Jurassic World' has a dumb new title and a really familiar tagline Look into these AI Gordon Ramsay insulted an American school lunch classic 'Echo Arena' is the first VR game that made me forget I was real J.K. Rowling revealed there are two Harry Potters
2.3517s , 8225.0234375 kb
Copyright © 2025 Powered by 【Adultery Alumni Association (2018)】,Openness Information Network