TikTok is Sistersaying bye-bye to its BeReal substitute, TikTok Now. According to Twitter screenshots, an in-app notification sent to some users reads, "We're updating the TikTok experience and are discontinuing TikTok Now" (when I checked my TikTok account this morning, I had yet to be notified).
This Tweet is currently unavailable. It might be loading or has been removed.
The move should come as no surprise to anyone who has followed the swift rise and anti-climactic fall of BeReal in the public consciousness. The New York Timesreported that BeReal had about six million daily active users in March, a 61 percent drop from its peak of about 15 million in October 2022. (However, BeReal says it currently has "20 million daily active users around the world.")
The app was a Gen Z favorite in 2022, marketed as an authentic alternative to the polished posts of Instagram. It prompted all users daily to take single photo that captured an image from both their front and rear-facing phone cameras. Users never knew when the app's two-minute photo window would open, and that element of surprise, combined with the chorus of chimes from BeReal notifications in public, made it a cultural phenomenon.
The "people also ask" widget for the Google search for "TikTok Now" Credit: Google The TikTok Now feature launched in September 2022 in response to the success of BeReal. But even though TikTok has 150 million daily active users, it doesn't seem like many of them used TikTok Now. A quick Google search for "TikTok Now" brings up a "people also ask" widget in which the top three questions are: "What is the TikTok Now thing?," "What is the difference between TikTok Now and BeReal?," and "How do I get rid of TikTok Now?"
Topics TikTok
Previous：Preserve Yourself!
Next：No News Is Good News
Putting Millions Back to Work
This cable management hack is only $7.89 at Amazon
The Last Mile to Civilization 2.0: Technologies From Our Not Too Distant Future
Anatomy of a Mouse
Strange, Stranger, Strangest
Building a Budget PC: Should You Buy a Used Graphics Card?
Building a Budget PC: Should You Buy a Used Graphics Card?
Revisiting the Radeon R9 280X / HD 7970
The Death of Media
Coronavirus face masks show Earth's grim warming trend
Plunged Into Darkness
Malaysia's last Sumatran rhinoceros has died. Here's why it's important.
'Andor,' Star Wars, and Mon Mothma's dancing: The meme we need
5 Days of Awesome Wallpapers: Geometric and Architectural Wallpapers
Going Deeper Underground
Resident Evil 3 Benchmarked
Trump spent his night making fun of teen activist Greta Thunberg
DOOM Eternal Tested on Low
The Sad Song of Privilege
'Andor' and its time jumps: BBY, explained
Correction by The Paris ReviewXbox, Spotify leaders blast Apple for App Store changes. Here’s why.Lost and Found by Sophie HaigneyBest happy light deal: Get the Verilux HappyLight Luxe for under $70 at AmazonBest happy light deal: Get the Verilux HappyLight Luxe for under $70 at Amazon’88 Toyota Celica by Sam AxelrodOn Bei Dao’s Visual Art by Jeffrey YangA man with a nasty habit of suing the EPA now leads it, because why not?Heartbreaking images emerge of mass stranding of over 400 whalesOn Peter Pan by Laurie StoneJ. G. Ballard’s Brilliant, Not “Good” Writing by Tom McCarthyLooking for Virginia Woolf's Diaries by Geoff DyerAgainst Remembrance: On Louise Glück by Elisa GonzalezThe Displaced Person: A Syllabus by Robert GlückA Fall Dispatch from the Review’s Poetry Editor by Srikanth ReddyAgainst Remembrance: On Louise Glück by Elisa GonzalezNYT's The Mini crossword answers for February 1Apartment Four by Jacqueline Feldman’88 Toyota Celica by Sam AxelrodGoogle's Bard Advanced is getting a subscription paywall soon The Single Girl’s Guide to Art 'The Fall of the House of Usher': Who exactly is the Pym Reaper? DoorDash glitch results in hundreds of free food orders Ben Vida’s “Speech Acts” Influencers are being banned from cafes, even towns. Why? Want to Know True Beauty? Take a Look at a Moth Which 'Fall of the House of Usher' episode is which Poe story? Just a Taste: The Photographer’s Cookbook BeReal promised authenticity online. That doesn't exist. 'The Fall of the House of Usher': Verna's name holds a clue you may have missed Bob Adelman, Civil Rights Photographer, Dead at Eighty 'The Fall of the House of Usher' finale: Every word of Madeline's monologue Janine di Giovanni: The Art of War Reporting Trump's ex Marisol, the Mononymic Sculptor, Is Dead at Eighty Branded Man: The Long Tradition of Outlaw Poets Drag queen Trixie Mattel is TikTok's star of the week NYT's The Mini crossword answers for October 14 Staff Picks: Castellanos Moya, John Koethe, Esopus Listen to Djuna Barnes Read from “The Antiphon,” 1971