In Running Point's second episode,Japani Malish (2025) EP 4-6 Hindi Web Series Isla Gordon (Kate Hudson) faces a major problem. She's just been named president of the Los Angeles Waves basketball team, taking over for her brother Cam (Justin Theroux) while he's in rehab. But the revelation of Cam's drug misuse has led the Waves' biggest sponsor, the conservative (and fictional) Snoozepedic Beds, to drop their support.
SEE ALSO: 'Running Point' review: Mindy Kaling's latest combines 'Ted Lasso,' 'Succession,' and basketballNow, it's up to Isla to secure a new sponsor. And by the episode's end, she's turned to a very real company to get the job done: Sephora.
The way Isla sees it, having Sephora as the Waves' primary sponsor will be a nice break from the "typical dude bro brands" that usually back men's professional basketball teams. Plus, she points out that it's a solid marketing tactic for the Waves' female audience.
"Our analysis shows that women make up one-third of all basketball viewers," Isla tells the Sephora CMO. "That means, on any given night, say we have six million people watching a game, that's two women who all want to have glassy skin and a tight eyebrow game. And they're gonna see your logo every night. You have the ability to tap into a market that's never been touched!"
The Sephora deal ends up going through in Running Point, resulting in some initially misogynistic reactions from some of the Waves players. But Running Pointisn't the only place where Sephora has thrown its weight behind professional basketball. In real life, the makeup brand serves as the official beauty partner of Unrivaled, a professional women's three-on-three league that kicked off its inaugural season on Jan. 17, 2025. Unrivaled features big-name players like co-founders Napheesa Collier and Breanna Stewart, as well as Angel Reese, Sabrina Ionescu, and more.
On top of running ads during games and having on-court signage, Sephora equips Unrivaled's glam room. Plus, their logo is featured prominently on the referees' uniforms, earning them the nickname of "Sephora refs" on social media.
The basketball and Sephora crossover doesn't end there! On Jan. 9, 2025, Sephora Canada also announced that it would the first founding partner of the Toronto Tempo, Canada's first WNBA team, which begins play in the 2026 season. Sephora's presence in both the WNBA and Unrivaled is proof of brands seeing the monetary potential in women's basketball, especially following the WNBA's record-setting 2024 season. (Further proof lies in Unrivaled's extensive list of sponsorships, which includes big names like Samsung Galaxy, State Farm, and Sprite.)
Running Point was shot in 2024, well before any of these deals were announced, meaning it basically predicted the future — just for the wrong league! But maybe seeing one of the show's plotlines play out in real-time in women's sports could encourage co-creators Mindy Kaling, Elaine Ko, Ike Barinholtz, and David Stassen to incorporate a storyline about women's basketball in future Running Pointseasons.
Running Point is now streaming on Netflix. Unrivaled airs on TNT and TruTV and streams on B/R Sports on Max.
Topics Netflix Streaming Sports
Outdoor speaker deal: Save $20 on the Soundcore Boom 2
Watch harrowing footage from a couple's dangerous brush with a tornado
Here's how Facebook will comply with EU's strict privacy laws
TaskRabbit shuts down app as it investigates 'cybersecurity incident'
This fat bear's before and after photos are stunning
Fyre festival to get a documentary for Hulu
Video involving dinosaur puppet brings trouble for national guardsmen
Kendrick Lamar won a Pulitzer for 'DAMN.' and fans are shook
Best Apple deal: Save $19 on AirTag 4
A 2016 heat wave may have forever changed the Great Barrier Reef
Best robot vacuum deal: Save $140 on roborock Q7 Max Robot Vacuum
Starbucks to close all U.S. stores for an afternoon of racial
'Handmaid's Tale' review: Season 2 is missing something
Uber rival Ola to put 10,000 electric vehicles on India's roads
Stablecoin bill advances in U.S. Senate as Trump critics call to end his crypto dealings
Facebook's facial recognition tech could cost it billions of dollars
Evan Rachel Wood will receive equal pay in 'Westworld' Season 3
The #MeToo men are getting their comebacks. The women they hurt won't.
The fat bears are already extremely fat
Fyre festival to get a documentary for Hulu
Rita Ora tweets apology for song criticised by LGBTQ communityWhatsApp update makes group messaging more like SlackLaCroix bathing suits are here just in time for summerWhatsApp update makes group messaging more like SlackInstagram adds feature to monitor time spent in the appDad jokes, rankedThis 'Friends' theory about why Ross and Monica had to be related is sort of mindAir conditioner use will triple worldwide by 2050, new report suggestsDonald Trump tweets support for ZTE and now everyone's confusedCryptobeer vending machine promises blockchainNES Classics are coming back to stores in JuneFacebook transparency report still ignores company's biggest problems'Pennyworth' prequel show will be all about Batman's butlerWhy researchers think Hawaii's Kilauea volcano could erupt explosivelyRavenous black hole eats up the mass of our sun every two daysThis 'Friends' theory about why Ross and Monica had to be related is sort of mind'Pennyworth' prequel show will be all about Batman's butlerWhy Hawaii's Kilauea volcano could keep erupting for monthsJapanese railway company apologises for train leaving 25 seconds earlyKFC creates special Meghan and Harry themed bucket for a kinda cute reason All of the Macs that will support MacOS Sequoia West Indies vs. Afghanistan 2024 livestream: Watch T20 World Cup for free Best Garmin deal: Save up to 30% on Garmin smartwatches and tech at REI NYT's The Mini crossword answers for June 13 Megalodon shark thrashed an ancient whale, scientists find With iOS 18, your iPhone can tell the time even when battery is near Uber and China’s BYD partner for 100,000 EVs, autonomous driving · TechNode How to watch NASA crash the DART spacecraft into an asteroid James Webb Space Telescope image shows trippy new view of Jupiter and its auroras Some monkeys in Bali use stones as sex toys 'The Acolyte' episode 3 takes a parsec Best headphone deal: Get the Beats Solo 4 for 35% off at Amazon Scientists harness powers of Webb and Hubble in new stunning phantom galaxy image Apple surges past Microsoft to become the world's most valuable company Why NASA blew up a space habitat in Texas NASA's Artemis moon mission won't launch anytime soon NASA astronauts on Artemis could talk to a spaceship computer CATL dives into electric aircraft with a bet on AutoFlight · TechNode NASA just revealed the wild spots it'll land astronauts on the moon NASA lets you hear the sound of black hole
2.7874s , 8224.2109375 kb
Copyright © 2025 Powered by 【Japani Malish (2025) EP 4-6 Hindi Web Series】,Openness Information Network